According to the 2025 Gift Book Consumer Survey, 69% of Gen Zers and 55% of millennials see personalization as key when shopping for the perfect gift. This trend spans all personal items — from water bottles and watches to phone cases and shoes — giving retailers opportunities to enhance products with stickers, charms, and other add-ons.

As consumers seek ways to showcase their unique personalities through everyday essentials, gift makers are responding with must-have accessories.

At Lykwell, we create custom gifts and accessories that capture this personalization trend. With flexible production and meticulous attention to detail, we help you turn ideas into standout products.