On August 29, the annual Qixi Festival — often referred to as Chinese Valentine’s Day — has arrived as a celebration of love and tradition.

Rooted in the legendary tale of the Cowherd and the Weaver Girl, the festival has become a cherished occasion for couples to express affection and share special moments.

Shopping malls, restaurants, and online platforms are launching Qixi-themed gift sets and romantic packages, with flowers, chocolates, and personalized presents topping sales charts. Many young people are also choosing to celebrate with travel, movies, or cultural experiences, blending romance with modern lifestyles.

Beyond being a day for lovers, Qixi Festival highlights the beauty of traditional Chinese culture and the timeless value of love and togetherness. So, have you decided what gift to surprise your partner with?