On April 24, 2024, POP MART’s popular IP LABUBU launched its third-generation soft vinyl plush series, LABUBU THE MONSTERS, worldwide. The release sparked a buying frenzy across multiple countries and quickly trended on social media.

LABUBU’s success goes beyond star power—it strikes a chord with young consumers through its unique design and emotional appeal. As collectible toys become a form of self-expression, LABUBU continues to rise as a global symbol of youth culture and style.

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